Thirty One Gives

We have a passion for serving and supporting girls, women and families. We believe strong, confident girls will grow up to become strong, compassionate women, who will be the driving force behind strong, healthy families and communities. Our mission is to celebrate others for who they are, giving them the support and self-esteem needed to lead a purposeful, thriving life. When we all work together and give a little piece of our heart, we can make a huge difference.


That’s why I get up every day—for Her

Giving is part of who we are. That’s why we created Thirty-One Gives, a charitable program that empowers girls, women and families to live a purposeful, thriving life.

Our mission is to help girls discover their authentic selves at a young age, empower them as women and support them as they shape families and communities. We can all spend a little time to create this world—volunteer for a charity or tell a girl she’s beautiful. Even something small can make a difference for her.

We are proud to be in the business of building strong, confident women. It’s the heart of our business and the reason we give. Every time you shop with Thirty-One, you are part of the Give!

Cindy Signature

Founder, President & CEO

Girls Take Flight

This year we are furthering the Thirty-One Gives mission by helping fund life-saving behavioral health research, helping girls everywhere. It’s part of a new partnership with Nationwide Children’s Hospital, America’s largest pediatric hospital and research center.

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Our Partnerships

We’re proud to partner with many non-profit organizations that share our mission.

Partnerships Partnerships Partnerships

Giving in Action

  • Adele playing with her baskets

    Donna Richter from Okotoks, Alberta hosted a fundraiser for Adeles Over the Rainbow Baskets to deliver Oh Snap Bins filled with small gifts to parents of newborns with Down’s Syndrome.

  • Nadine and her team

    NED Nadine Willemse from Ontario, Canada and her team hosted a special breakfast for the families at their local Ronald McDonald House, complete with a clown for some fun face painting!

  • Year of the Girl Summit

    Senior Director Tammy Pulsifer partnering with Tallahassee/Leon County to support the 2016 Year of the Girl Summit in her community.

  • Lindsay and her team

    Lindsay Evans from Ontario, Canada, hosted a Give Back at her local Ronald McDonald House which included cooking dinner for the families, organizing an entire storage area with Thirty-One product and cleaning up the outside grounds.

  • Girls at Girl Talk

    Katherine Neufeld from Edmonton, Alberta Canada, is a Girl Talk advisor investing in growing strong girl leaders of tomorrow through her local chapter, "Chick Chat!"

  • Orlando Strong Care Pouches

    NED Ashley Haley and team in Orlando, Florida, USA, delivered more than 70 Orlando Strong Care Pouches to the Pulse Shooting first responders at the Orlando Regional Medical Center ER including nurses, techs and department administrators and housekeeping staff.

  • Krystal with her cinch sacs

    Krystal Selinger from Martensville, Saskatoon hosted a fundraiser in October asking customers to sponsor cinch sacs which she filled with necessities from her commission to donate to the Saskatoon Interval House, a safe house for abused women and children.